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    <title>Digital Gossips</title>
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    <description>Digital Gossips covers creator &amp; online celebrity, including Creators, Platforms and Influencers, with clear reporting, context, and practical guides.</description>
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    <category>Influencers</category>
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      <title>YouTube&apos;s July 2025 monetization rewrite, and what it changes for working creators</title>
      <link>https://digitalgossips.net/celebrity-news/youtube-july-2025-monetization-rewrite-what-it-changes-3/</link>
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      <description><![CDATA[YouTube renamed repetitious content "inauthentic content" and consolidated monetization rules on July 15, 2025. Here is what changed, what creators reported, and what it means.]]></description>
      <pubDate>Fri, 28 Aug 2026 08:53:57 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
      <category>Celebrity News</category>
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      <title>What a brand deal actually pays, and how the rate is set</title>
      <link>https://digitalgossips.net/influencers/what-a-brand-deal-actually-pays-and-how-the-rate-is-set-3/</link>
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      <description><![CDATA[Brand deals price on expected views times CPM, with exclusivity and usage rights on top. Here is how the rate is set and what the benchmark surveys actually say.]]></description>
      <pubDate>Wed, 26 Aug 2026 08:53:56 GMT</pubDate>
      <dc:creator>Anna Reed</dc:creator>
      <category>Influencers</category>
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      <title>How YouTube&apos;s revenue split actually works</title>
      <link>https://digitalgossips.net/platforms/how-youtubes-revenue-split-actually-works-3/</link>
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      <description><![CDATA[YouTube pays 55 percent on long-form ads and pays Shorts from a pooled share, with eligibility at 1,000 subscribers plus watch hours or Shorts views. Here are the mechanics.]]></description>
      <pubDate>Mon, 24 Aug 2026 08:53:55 GMT</pubDate>
      <dc:creator>Priscilla Vance</dc:creator>
      <category>Platforms</category>
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      <title>How YouTube&apos;s Partner Program eligibility rules work — and what changes in 2027</title>
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      <description><![CDATA[YouTube is doubling the watch-hour and Shorts-view bar for new monetization applicants starting February 1, 2027. Here's how the current rules work, what's changing, and who the update actually affects.]]></description>
      <pubDate>Sat, 22 Aug 2026 08:42:15 GMT</pubDate>
      <dc:creator>Priscilla Vance</dc:creator>
      <category>Platforms</category>
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      <title>What the FTC actually requires influencers to disclose in sponsored posts</title>
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      <description><![CDATA[The rules cover any payment, free product, or personal tie to a brand, and they specify where the disclosure has to sit -- not just that one has to exist.]]></description>
      <pubDate>Thu, 20 Aug 2026 08:42:14 GMT</pubDate>
      <dc:creator>Anna Reed</dc:creator>
      <category>Influencers</category>
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      <title>What creators actually have to disclose in a paid partnership</title>
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      <description><![CDATA[The FTC doesn't require a specific phrase, but it does require a disclosure a viewer can't miss — and the platform's own toggle isn't automatically enough.]]></description>
      <pubDate>Tue, 18 Aug 2026 08:42:13 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
      <category>Celebrity News</category>
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      <title>How YouTube&apos;s ad revenue share actually works</title>
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      <description><![CDATA[YouTube pays partners 55% of watch-page ad revenue and 45% of a pooled Shorts allocation, and the bar to qualify for either is about to rise.]]></description>
      <pubDate>Sun, 16 Aug 2026 08:42:12 GMT</pubDate>
      <dc:creator>Kara Williams</dc:creator>
      <category>Creators</category>
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      <title>How a celebrity brand endorsement deal actually gets structured</title>
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      <description><![CDATA[The fee is one line in the contract. Term, exclusivity, deliverables, termination rights and a federal disclosure rule are the parts that decide what a brand actually buys and what a star actually owes.]]></description>
      <pubDate>Fri, 14 Aug 2026 08:42:11 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
      <category>Celebrity News</category>
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      <title>What Meta One actually adds for creators who already pay for Meta Verified</title>
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      <description><![CDATA[Meta's new Meta One subscription hub launched in May 2026 with a pricier verification tier for creators, but Meta says it isn't replacing Meta Verified yet, so both routes currently lead to the same blue checkmark.]]></description>
      <pubDate>Wed, 12 Aug 2026 08:42:10 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
      <category>Celebrity News</category>
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      <title>Long-term brand ambassador deals, explained</title>
      <link>https://digitalgossips.net/influencers/long-term-brand-ambassador-deals-explained/</link>
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      <description><![CDATA[Brand ambassador deals explained: contract length, exclusivity, usage rights, retainers versus per-post fees and FTC disclosure rules.]]></description>
      <pubDate>Mon, 10 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Anna Reed</dc:creator>
      <category>Influencers</category>
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      <title>How creators actually get paid: the splits, the thresholds and the disclosure rules</title>
      <link>https://digitalgossips.net/entertainment-news/how-creators-actually-get-paid-the-splits-the-thresholds-and-the-disclosure-rules-72154720/</link>
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      <description><![CDATA[YouTube publishes the percentage it keeps, the thresholds that decide who is in the split, and a 2027 change to both. Federal advertising rules cover the other income line. Here is the mechanism, from the filings up.]]></description>
      <pubDate>Mon, 10 Aug 2026 08:42:09 GMT</pubDate>
      <dc:creator>Karen Hancock</dc:creator>
      <category>Entertainment News</category>
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      <title>Creators on the red carpet press line</title>
      <link>https://digitalgossips.net/entertainment-news/digital-creators-red-carpet-coverage-press/</link>
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      <description><![CDATA[Creators on the red carpet explained: how Emma Chamberlain's Vogue Met Gala role, digital press credentials and vertical formats changed carpet coverage.]]></description>
      <pubDate>Wed, 05 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Maria Garcia</dc:creator>
      <category>Entertainment News</category>
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      <title>YouTube celebrity documentaries explained</title>
      <link>https://digitalgossips.net/celebrity-news/celebrity-youtube-documentaries-channels/</link>
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      <description><![CDATA[YouTube celebrity documentaries explained: official artist series, commentary channels and investigations, with documented viewership and ethics limits.]]></description>
      <pubDate>Sat, 01 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Kara Williams</dc:creator>
      <category>Celebrity News</category>
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      <title>Snapchat Spotlight payments, explained</title>
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      <description><![CDATA[Snapchat Spotlight paid from a $1M-a-day fund at launch in 2020, over $250M cumulatively by 2021, then scaled back. The rise and drawdown.]]></description>
      <pubDate>Mon, 27 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Priscilla Vance</dc:creator>
      <category>Platforms</category>
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      <title>The creator economy&apos;s quiet consolidation</title>
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      <description><![CDATA[Creator-economy layoffs and consolidation followed the 2021 funding peak: what happened, why, and what it means for working creators.]]></description>
      <pubDate>Thu, 23 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
      <category>Creators</category>
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      <title>Influencer burnout and the public statements</title>
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      <description><![CDATA[Creator burnout on the record: Lilly Singh's 2019 leave, 2018 breaks from Elle Mills and Jacksepticeye, covered responsibly.]]></description>
      <pubDate>Sat, 18 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Kara Williams</dc:creator>
      <category>Influencers</category>
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      <title>How followers shape reality TV casting</title>
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      <description><![CDATA[How followers shape reality TV casting: handle requests on applications, creator contestants like Charli D'Amelio, vetting and ITV's 2023 pause.]]></description>
      <pubDate>Tue, 14 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
      <category>Entertainment News</category>
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      <title>Online fame and music: how TikTok sounds become chart hits</title>
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      <description><![CDATA[How TikTok sounds become Billboard chart hits: the streaming pipeline, Old Town Road and The Box cases, and every dated Hot 100 rule change.]]></description>
      <pubDate>Thu, 09 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
      <category>Celebrity News</category>
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      <title>Kick versus Twitch: the streamer deal math</title>
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      <description><![CDATA[Kick's 95/5 sub split versus Twitch's 50/50 and Partner Plus 70/30, with per-sub math and the on-record 2023 signings.]]></description>
      <pubDate>Sun, 05 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Priscilla Vance</dc:creator>
      <category>Platforms</category>
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      <title>How much should creators have saved?</title>
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      <description><![CDATA[Full-time creators are advised to hold six to twelve months of expenses against income volatility. Here is how to size, place and rebuild the fund.]]></description>
      <pubDate>Tue, 30 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Kara Williams</dc:creator>
      <category>Creators</category>
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