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Digital Gossips

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Cover Story

Cover Story

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Fresh off the Set Platforms

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Platforms

How YouTube's revenue split actually works

YouTube pays creators 55 percent of long-form ad revenue and 45 percent of the Shorts pool, with eligibility set at 1,000 subscribers plus watch hours or Shorts views — splits the platform publishes and dates.

What Everyone's Talking About

Influencers

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Influencers

What a brand deal actually pays, and how the rate is set

A brand deal is a direct payment from a company to a creator for featuring its product, and the rate is set by reach, format, and exclusivity — benchmarks the industry's own surveys put in a wide band.

Celebrity News

Entertainment News