How the creators of South Park built comedy's boldest franchise
Trey Parker and Matt Stone turned a cheap holiday card stunt into a studio empire, and their production process is the reason the show still moves fast.
Creators
Creators profiles the people producing internet video, podcasts, newsletters and live streams, with attention to the work itself: crew size, upload cadence, editing costs, contracts and revenue mix. Coverage favors specifics over origin myths. Written for anyone building an audience professionally, or hiring the people who already have one.
Profiles and working detail on people making internet video, newsletters and podcasts: team size, upload cadence, contracts and what pays the rent.
How the creators of The Matrix built a sci-fi landmark
Comic books, philosophy paperbacks and a stubborn visual idea: how Lana and Lilly Wachowski made a movie that changed action film-making.
Creator insurance: what coverage you actually need, and when
Four types of coverage come up as a creator business grows. Here is what each one is for and when it starts to matter.
How creator taxes work: deductions, quarterly payments, and what you owe
Ad revenue, sponsorships and affiliate links are all taxable income — and the rules kick in from your first dollar.
How YouTube's ad revenue share actually works
YouTube pays partners 55% of watch-page ad revenue and 45% of a pooled Shorts allocation, and the bar to qualify for either is about to rise.
The creator economy's quiet consolidation
After record venture funding in 2021, the creator-economy sector corrected into layoffs, delistings and acquisitions — a shakeout that reorganized the industry around fewer, larger players.